BSL Middle East has been acquired by Halcyon Events, with plans for further expansion and opportunities in the region. Since its incorporation in 2008, Halcyon Events has grown rapidly to have a number of key commercial and private clients who seek the very best experience around motorsport.
Halcyon Events is also approved by Formula One Management as an ‘Official Distributor’ for the Formula One Paddock Club.
Its founders Chris Buncombe and Richard Williams commented: “We see the acquisition of BSL as a consolidation of our Motorsport operations whilst at the same time expanding the group internationally and diversifying into other event fields. There are very obvious synergies in both businesses which is why BSL was at the top of our list when looking for potential targets to acquire”.
BSL Middle East and BSL will continue to operate as a leading international sponsorship and events management consultancy business with offices in Abu Dhabi and London. The company specialises in the design and delivery of corporate hospitality, sponsorship management, logistics operations and global incentive travel at premier sports, arts and music events around the world for corporate ‘blue chip’ clients, sports teams and sponsors.