PURE Life Experiences is known as the original and world leading travel trade show for the Experiential Travel market. But what really differentiates it from other shows is the attention that its organisers take in ensuring the products featured each year are constantly changed to reflect the demanding customer expectations of today.
Three months after sending the invitations, the organisers have already reached the level of attendance of their 2011 edition. But what is truly remarkable is that 80 (21 per cent) of those companies are first time invitees to the event. This has been facilitated by the overwhelming demand from new suppliers to attend the show and Pure’s decision to only re-invite a portion of past exhibitors to ensure only the most innovative and inspirational products are accepted. The success of Pure is simple; the organisers understand the need to anticipate travel industry trends by selecting only exceptional travel products capable to satisfy the most demanding clientele. And this year includes an increase of products from destinations such as Central America and New Zealand and from the boating and yachting sector.
Pure has seen a 135 per cent growth in Central America product for the 2012 show (a region that continues to grow within emerging and increasingly influential markets) and has secured the finest experience Suppliers from this region including: Blancaneaux Lodge, Turtle Inn, La Lancha, Ka’ana Boutique Resort, El Silencio Lodge & Spa, Punta Islita, Nayara Hotel Spa & Garden, Costa Rican Trails, The Lodge at Pico Bonito and Panama Trails.
With a 50 per cent increase in experience suppliers from New Zealand, Pure 2012 is delighted to welcome the following new attendees on the guest list: Treetops Lodge & Estate, Wharekauhau Country Estate, Minaret Station and Over The Top – The Helicopter Company.
Pure has invited and confirmed eight new boating and yachting companies (equivalent to over 25 per cent growth in this product category in just two months).
New cruise companies for 2012 include Aris Drivas Yachting, Bat - O - Bleu, DescaradA, Dive Damai, Indochina Sails, Ombre Blu, Silversea, Silver Explorer and The Moorings.
Pure Life Experiences will take place from November 12-15 in Marrakech.