Antigua and Barbuda woos Middle East travellers

Tourism leaders from the Caribbean nation of Antigua and Barbuda recently showcased the islands’ extensive appeal and environmental best practice at Expo 2020 Dubai as it eyes an increase in tourism from the region.

The team hosted an insightful panel session at the Antigua and Barbuda Pavilion to discuss the destination and the positive social, economic and environmental impact of its wide-ranging approach to sustainable tourism.

Led by Colin C. James, Chief Executive Officer of Antigua and Barbuda Tourism Authority, and supported by Patrice Simon, Executive Director of Antigua Barbuda Hotels and Tourism Association, the conversation also featured valuable insights from Sheikh Abdul Aziz bin Ali Al Nuaimi, known as the ‘Green Sheikh’ and the official environmental adviser to the Ajman Government.

Located at the heart of the Caribbean, the twin-island paradise is known for its 365 white and pink sandy beaches, cheerful weather, and world-class resorts. While it has long been a favourite with affluent US and British travellers, it is now emerging as a must-visit destination for Middle East travellers, with its award-winning V.C. Bird International Airport providing convenient travel connections from key international hubs already popular among Middle East travellers, including London, New York and Miami.

To highlight the exceptional range of experiences on offer, the Antigua and Barbuda Tourism Authority has hosted a series of events across the UAE over the past week, including a culinary masterclass with the Antiguan and Barbudan chef Lejorn Hill who is Executive Chef at Dubai’s Paramount Hotel, providing a taste of Antigua and Barbuda cooking experience.

Fashion-loving Emirati women were also treated to a virtual fashion show by Antigua and Barbuda's iconic female fashion designers and artists, while an exclusive dinner with CEOs from major travel corporations at the world’s tallest restaurant, At.mosphere at the Burj Khalifa, provided a meaningful and memorable networking opportunity.

Broad appeal for Middle East travellers

As one of the Caribbean's premier destinations for leisure, cruises, and business travellers, Antigua and Barbuda welcomes over a million visitors annually to its shores and is well positioned to meet and exceed the needs of travellers from across the region.

“There is undoubtedly a strong synergy between what we offer as a destination, and what visitors from the region are looking for when it comes to travel experiences,” explained Colin James.

The essence of Antigua and Barbuda undeniably lies in its culture and people. Steeped in history and wrapped in a culture of warmth and vibrancy, the country is excited to welcome guests from across the globe to experience the islands’ traditions, taste its delicacies and witness how a rapidly progressing nation is becoming a key business and tourism destination.

“We have a lot to offer the mid to the upper end of the market and know how to cater for a discerning clientele, which is important when welcoming affluent travellers from this region, as they are typically very well-travelled and expect exceptional service and experiences,” continued James.

“The pandemic has really put a reset on where people go and what they do, with people looking to improve their wellbeing, seeking space and opportunities to reconnect with family. Antigua and Barbuda is the perfect fit for the kind of traveller that is seeking these experiences and we would like to be top of mind when they look for new adventures and destinations for their next vacation.”

The Green sheikh commended Antigua and Barbuda for its commitment to creating a cohesive and sustainable approach to environmental challenges. While welcoming the greening of consumer sentiment, he also highlighted the awakening of travellers to the reality that not all claims of environmentally and socially responsible practices are true.

“Of course, not everyone takes the issue as seriously as Antigua and Barbuda does, and there are instances where perhaps efforts are unsubstantiated and even exaggerated, and we need more transparency to mitigate scepticism and enhance consumer confidence in the industry,” he added. – TradeArabia News Service