DUBAILAND, the landmark leisure, tourism and entertainment destination and a member of Dubai Properties Group (DPG), drew thousands of visitors to its stand at Arabian Travel Market (ATM) 2010 with a host of live events and activities that showcased the destination’s exciting range of attractions.
ATM visitors were able to experience Dubailand’s live attractions with interactive elements that included fashion shows from Dubai Outlet Mall, freestyle football and professional sports coaching at Dubai Sports City and massages by spa hostesses at Palmarosa.
Guests could tee-off at Dubai Golf City, savor movie popcorn at Universal Studios Dubailand and sample cuisine from around the world at Global Village. In addition, the stand featured an immersive photo experience which allowed visitors to ‘picture themselves at Dubailand’ and e-mail a virtual postcard from a number of open attractions throughout the destination.
Raffle prizes were also on offer for the live attractions in Dubailand including laser tag and karting sessions courtesy of Dubai Autodrome, tee times for four persons at the award winning Els Club from Dubai Sports City and shopping vouchers from Dubai Outlet Mall.
The 800-sq-m Dubailand stand showcased 15 world-class projects and partnerships including that of Dubai Autodrome in MotorCity, Dubai Outlet Mall in Outlet City, Global Village and Dubai Sports City, Al Sahra Desert Resort, Dubai Lifestyle City, City of Arabia, Six Flags Dubailand, Legoland, Bawadi and The Tiger Woods Dubai.
The stand also featured Dubailand’s successful partnership with Royal Caribbean International.
Dubailand CEO Mohammed Al Habbai said: “The diversity of the entertainment offering we showcased during Arabian Travel Market 2010 attracted guests from around the world. The interactive stand allowed us to take guests on a themed journey through the destination while experiencing the sights sound and tastes of Dubailand.”