The most hated reality for solo travellers is the single supplement, which Norwegian Cruise Line is addressing in its Norwegian Epic to be launched this summer.

Since cabin prices are based on double occupancy, cruise lines often charge solo travellers almost double the rate to sail alone.

The higher fares have certainly discouraged single travellers, according to the Cruise Lines International Association (CLIA).

Although 35 million adults have taken a solo vacation in the past three years, the CLIA estimates only about one million have chosen a cruise.

That is certainly an under-served market for the cruise industry.

To tackle the problem Norwegian’s new ship features 128 studio staterooms designed for solo travellers.

The cabins are only 100 sq ft and are all located on the inside, but they start at only $799 per week.