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Cruising


Brilliance of the Seas comes to Dubai
February 2010 1450

Royal Caribbean International’s Brilliance of the Seas made her maiden docking into Dubai, marking the company’s official entry into the Middle East earlier this year.

One of Royal Caribbean International’s most outstanding ships, she will be making seven-night round-trip sailings to Muscat, Fujairah, Abu Dhabi and Bahrain from Dubai until April.

Brilliance of the Seas is billed as one of the most elegant cruise ships in the world, featuring an open centrum with 10-deck- high windows and ocean-facing glass elevators, both of which will offer spectacular views of the passing shoreline and sea.

It boasts one of the highest space-per-guest ratios in the industry and will add more than 32,000 guests in the first four-month season to the region’s burgeoning cruise sector – which is expected to grow 30 per cent this year according to Dubai Department of Tourism and Commerce Marketing (DTCM).

Michael Bayley, senior vice president International for Royal Caribbean Cruises says the arrival of Brilliance of the Seas is an important catalyst in driving forward regional cruise tourism growth and announced the ship’s 2011 return to Dubai following this year’s inaugural season.

“The Middle East’s prospective growth figures for luxury cruising are remarkable and we expect Brilliance of the Seas  to establish itself as the leading cruise option for years to come,” he said.

“At the DTCM, we look forward to a period of tremendous growth in cruise tourism,” said Hamad Mohammed bin Mejren, executive director business tourism. “Cruise tourists are becoming an increasingly important part of Dubai’s tourism industry. We are confident that Royal Caribbean International’s decision will give a big push to our efforts to promote cruise tourism in the region. It also reconfirms the potential of Dubai as the regional cruise industry hub. The economic impact of cruise tourism is tremendous and we are confident that Royal Caribbean International will be a crucial part of this contribution.”

Onboard, the ship features indoor and outdoor pools, the 836-sq-m Brilliance Fitness Centre and Day Spa, an indoor and outdoor sports deck with golf simulator, sports courts, a rock-climbing wall and a jogging track. It also boasts a wide range of dining options, with Arabian flavour added specially for the Gulf cruises, shopping arcades and a theatre. Brilliance of the Seas’ guests also will enjoy the cruise line’s award-winning Broadway-style musical revues from Royal Caribbean Productions in the Pacifica Theatre, complimentary Adventure Ocean kids and teen programming and Royal Caribbean’s Gold Anchor Service of friendly and engaging service from every staff and crew member.

Although the majority of guests at present come from traditional Western markets on fly-and-cruise packages, Rama Rebbapragada, regional vice-president of Royal Caribbean International, believes that as regional awareness grows about cruise holidays as a viable vacation option, there will be a significant increase in local and regional passengers signing-up. “Already there is high demand from our key global source markets in the UK, North America and Germany,” he says. “But as news of our on-board facilities, great shore excursions and exceptional service has spread, we have also seen strong levels of interest from the more traditional Middle Eastern markets.”

Royal Caribbean’s pre/post cruise packages and shore excursion programmes include four-wheel drive, travelling to sand dunes, majestic mountainsides, mosques and tranquil, picturesque villages. Cruise guests have opportunities to experience Dubai’s exciting tourism offerings at Dubailand’s key attractions including Dubai Autodrome in MotorCity, Dubai Outlet Mall in Outlet City, The Global Village, and Dubai Sports City which features the Ernie Els Golf Club, the Butch Harmon School of Golf and the Cricket Stadium – all sandwiched in between overnight stays in Dubai at the beginning and end of the cruise, where guests can take advantage of the destination’s sightseeing and shopping opportunities. Vacationers also can choose a four-night cruisetour extension for an 11-night Arabian adventure.

For business travellers, Brilliance of the Seas offers numerous conference and meeting facilities. State-of-the-art fully equipped meeting rooms and Wi-Fi connections on board can accommodate large groups and charters too; whilst theatres and lounges are also available for corporate events of up to 1,000 people.

There will be nine roundtrip sailings from January through to March 2011 and new for the 2011 season are two 12-night Dubai to India roundtrip sailings, departing on March 28 and April 9, which will include the ship’s maiden port calls at India’s Mumbai, Goa and Cochin. 




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