Thursday, December 3, 2020

Abu Dhabi


First dual-language site
February 2010 1299

Saadiyat Beach Golf Club, with its Gary Player-designed, 18-hole course, has launched the Arabian Gulf’s first, comprehensive dual-language golf website (www.sbgolfclub.ae), to mark its full public opening on March 1.

Tourism Development & Investment Company (TDIC) – the master developer of the Saadiyat Beach Golf Club, which is managed by Troon Golf, the world’s largest golf management company – said the decision to develop the website to cater to both English and Arabic speakers was a clear indication of how the sport’s appeal within the Middle East community has grown over the last decade.

“We have seen an exponential rise in the number of Arabs taking up the sport. With the successful staging of key international events, such as the Abu Dhabi Golf Championship, and an increase in the number of academies, training facilities and professional coaches, the sport has come on leaps and bounds in the region,” said DJ Flanders, general manager, Saadiyat Beach Golf Club.

“As such, it was important that we cater to this growing demand and take steps to foster this interest. The website is the first stage of this commitment.”

One of the key features of the new website is the hole-by-hole fly-by guide. Via the tool, players get a bird’s-eye view of all the immaculately-designed 18-holes, as well as tips on the best way to play their shots with advice from the pros.




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