The 14th and biggest edition of the East Mediterranean International Travel and Tourism Exhibition (EMITT) will take place from February 11 to 14 at Istanbul’s TUYAP Beylikdüzü Exhibition Center.
EMITT brings together 3,000 exhibitors from 46 destinations across Eurasia and the world attracting nearly 100,000 visitors from all areas of the industry.
This comprehensive and wide-ranging exhibition provides an invaluable opportunity to meet with industry professionals and view the travel and tourism market from an exceptional standpoint. Many companies find it vital for building brand recognition, gauging demand and building long-term relationships with local agents.
This year, the event will showcase Egypt as the new ‘Guest Country’ for EMITT 2010.
Around 44,000 Turkish tourists visited Egypt in 2006, 50,000 in 2007 and 52,000 in 2008. Turkey is an important market with great potential in tourism and, with Egypt establishing a consulate tourist office in Istanbul three years ago, Egypt hopes to further reinforce the relationships between the two countries.
The guest country aims to attract attention as a tourism destination through the fair and, aiming to overcome the recession, Egypt will introduce a number of promotional activities at EMITT 2010.
Nehad Gamal Eldin, representative of the Egyptian Ministry of Tourism, said: “We have always taken part in EMITT every year since it started. This year we will participate with co-operation from several ministry representatives and 15 tourism agencies from Egypt. Providing us with opportunities to co-operate with countries and firms from around the world, EMITT 2010 will definitely prove to be an important platform for us.”
The guest country’s main message is ‘Egypt has it all!’, in Egypt visitors can find any type of tourism from culture, adventure, leisure, sport and golf to therapeutic and desert tourism, shopping and diving.