World Travel Market (WTM) London 2023, one of the world’s most influential travel and tourism event, has signed up more than 14 per cent new exhibitors, ranging from household names to specialist firms and niche brands.
They will be among the approximately 4,000 exhibitors at ExCeL London (November 6-8) to exchange ideas, drive innovation and accelerate their businesses.
High-profile names debuting this year include Eurostar – the high-speed international rail service connecting the UK with mainland Europe – and ABBA Voyage, a live concert staged in London with virtual ‘Abbatars’.
Also exhibiting for the first time is the Bermuda Tourism Authority, which is heading to WTM London to highlight its culture, heritage, cuisine, wellness and sustainability offerings.
Tourism boards making their debut at WTM London come from destinations as diverse as Sabah – promoting travel to northern Borneo, in Malaysia – and Almaty, the largest city in Kazakhstan.
Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group, showcasing its wide range of services, such as destination management, hospitality, online solutions and aviation.
Rapidly growing global online travel agency Trip.com Group will be attending to target growth within the European market, while UK-based package holiday specialist HolidayBest will promote its worldwide range of destinations and vacation styles.
Other new exhibitors will be travelling from Turkey, such as the Turkish travel agency association TURSAB, and Salkantay Trekking will be visiting from Peru, where it is a leading tour operator offering treks and adventure tours to Machu Picchu.
Delegates in the technology zone will be able to meet new tech exhibitors such as search marketing agency Vertical Leap, and payments specialist flywire – which exhibited with WTM for the first time this year at WTM Africa and is now coming to WTM London.