Grand Mercure reaps upgrade rewards
A recent upgrade and repositioning of the Grand Mercure Hotel and Residences Dubai Airport as a five-star property has significantly increased its occupancy, business and revenue.
According to Arsanious Saad, Cluster Director of Sales and Marketing, “The move was the right step for us to improve our clients’ experience, and they are pleased with the improvements we have made.”
The Grand Mercure stands out as a unique brand in the Middle East, with a traditional style that incorporates an Arabesque touch, resonating with the local culture.
We are witnessing a strong return of the Chinese market to the area, and the Far East markets are also showing increased interest in Dubai. We are also seeing other source markets, which previously had little interest in Dubai
– Arsanious Saad
Saad explains that the dry hotel offers a wide range of two- and three-bedroom rooms specifically designed for families.
“When you enter the property, you can sense its uniqueness and distinction from European brands, with more elements that appeal to the Middle East region,” says Saad.
“With the upgrade and repositioning of the Grand Mercure as a five-star hotel, we have made significant progress in increasing the brand’s popularity in the Middle East. We are taking further steps to expand the presence of Grand Mercure hotels in the region,” he adds.
The hotel attracts a diverse clientele from various parts of the world, including the CIS, Korean, Chinese, and Israeli markets.
“Being in proximity to Dubai Airport, we have a diverse business mix from all corners of the world, and our strategy is to have exposure to all markets,” explains Saad. “We also benefit from retail business as a last-minute pickup. A substantial portion of the occupancy comes from stopover guests. It’s a great advantage.”
The property boasts several meeting rooms and two ballrooms, catering to a large clientele for corporate events, team gatherings, baby showers, and even weddings.
When asked about new trends in tourism, Saad notes: “We are witnessing a strong return of the Chinese market to the area, and the Far East markets are also showing increased interest in Dubai. We are also seeing other source markets, which previously had little interest in Dubai, starting to take notice. Additionally, there is a significant surge in the CIS and Russian markets throughout the UAE, and they are thoroughly enjoying their stay here.”
Another trend Saad observes is that leisure clients prefer to stay in city hotels and enjoy their vacation, shifting away from beach hotels and opting for quality accommodations in the city while taking advantage of Dubai’s facilities. “They appreciate the location and value for money, and they don’t mind travelling by metro.”