This May, Roam will debut a new concept of luxurious mobile camps in Taif, in western Saudi Arabia. Situated 1,879 metres on a tableland southeast of Makkah, Taif is ideal to escape the unforgiving heat of the Arabian summers with temperatures going as low as 18 degrees Celsius in the month of May.
The mobile camps will then move across the Kingdom every 8 to 12 weeks following fair weather and taking numerous adventure activities in tow, allowing travellers to experience undiscovered regions of KSA without having to compromise on comfort or indulgence.
Roam aims to operate Kingdom-wide, offering seasonal destinations and experiences throughout the year. Al Ula, Riyadh, Jeddah, Taif, Al Baha and Tanomah will be activated initially, with other locations across the KSA unlocking over the year.
Roam, founded with existing expertise from parent companies Cool Inc and Pelorus, will utilise their well-established expertise in world-class luxury lifestyle experiences. Leaning on Cool Inc’s unique brand partnerships and ‘inside track’ knowledge of the luxury lifestyle scene in Saudi Arabia, partnered with Pelorus’s extensive global expertise curating bespoke travel and yachting experiences, Roam will be well-positioned to offer truly opulent packages to its guests.
At the opening ceremony held in Diriyah, Stuart McNair, Managing Director, Roam, said: “It is an honour to be working with Cool Inc and Pelorus on this exciting new company, Roam.
“Working with our young and enthusiastic Saudi talent as we contribute to the growth of the Saudi tourism ecosystem. Travel and tourism in Saudi is arguably the most exciting industries to be in right now.
“We cannot wait to welcome you on one of our tours, in our cars, at our events, and even at our camps. Get ready for some life enriching fun and adventure.”
McNair is a luxury travel and lifestyle professional with more than 20 years of experience in the industry. In 2016, he opened his own luxury travel company before being approached by a UAE-based travel company to take on the role of Managing Director, servicing high-net-worth clients, royals, and dignitaries. In 2021, Stuart joined Pelorus as a Project Director to oversee the development of Roam, a luxury destination management company in Saudi Arabia in partnership with Cool Inc.
Sinan Al Saady - Founder and Group Chief Executive Officer at Cool Inc, said, “It’s a privilege to introduce Roam into the market. Designed to showcase the Kingdom and all of its hidden gems, Roam brings together every experience within the Cool Inc ecosystem.
“This partnership is at the heart of the 2030 Vision, covering tourism, hospitality, and experiences, packaged together to create 360 experiences.
“At Cool Inc, we aim for uniqueness, and Roam is in line accordingly to provide luxury hospitality to the Saudi Arabian market.”
Made up of four key verticals, Roam offers unique and high-end tourism products and services across The Kingdom promising travellers the chance to ‘experience the unexperienced’.
Under bespoke travel, Roam offers tour services, accommodation booking, luxury transportation and aviation, as well as world-class concierge services. The other three verticals include brand experiences and events, VIP transportation and their own tourism products such as mobile camps, day camps, e-buggies and quads, para-trikes and private dining experiences. Roam will be launching 10-20 tourism products every year.