Experiences a primary driver of travel, says expert
Experiences are now a primary driver of travel, with three in five Gen-Z and Millennial travelers prioritizing experiences over things, said the co-founder and CEO of Arival, a leader of insights for the travel experiences industry.
“But traveler expectations and behaviour have changed dramatically as Europe emerged from the pandemic. The Arival 360 Berlin conference will deliver the insights, tools and connections tour, activity and attraction businesses need to gain a competitive edge in this dynamic new landscape,” added Douglas Quinby
Arival 360 Conference 2023, taking place in Berlin from March 5-7, assembles leadership from across the in-destination experiences industry – tours, activities and attractions – to explore the major shifts and trends that will shape travel experiences across Europe in 2023 and beyond.
Sessions will reveal exclusive research from Arival on changing traveler habits and preferences, evolving marketing trends and new technology. Attendees will also have the opportunity to connect with leading tour and attraction operators, and network with key online travel agencies, distributors and technology potential partners – leaving them with actionable strategies to transform their businesses.
A few of the key experiences trends Arival 360 Berlin will explore:
• The rise of mobile and last-minute booking: mobile is now the leading booking channel as younger travelers choose what to do on the fly
• The surge in small groups and premium experiences – travelers want more than a cheap ticket, they want an experience to remember.
• The rise of the creator economy – TikTok will overtake Facebook for experiences discovery by 2024
• The economy and the outlook for Europe – Arival will explore strategies to thrive in uncertain times
Arival 360 Berlin will explore these themes and many more across more than 50 sessions and 60+ speakers. Here Session tracks will focus on the following topics:
• Exclusive Traveler Trends – new research and insights on traveler trends from Arival and market forecasts from ForwardKeys
• Marketing & the Future of Distribution – a series of sessions delving into the future of marketing, sales, and how creators and sellers of experiences can grow in 2023
• The Future of Experience Design – key trends and practical guidance on the future of experience design, explore what travelers want and how operators can deliver amazing experiences for tomorrow’s travelers
• The Creator Economy – learn about and acquire customers amid the rapid rise of vertical video, content creators, TikTok and more
• Culinary – Arival has assembled leaders from one of Experiences’ fastest growing categories to help experience creators and sellers understand the importance of food in the future of tours and activities
• Emerging Technology – from the future of restech, connectivity and channel management to Google Things to do, dynamic pricing, digital marketing and ChatGPT, Arival will host a series of interactive sessions on the tech poised to change our industry
• Responsible Tourism — More than a buzzword, sustainability has become mission critical to destinations – and experience operators are on the frontlines.
More than 600 representatives from 300+ companies across the tours, activities, attractions and experiences sectors will walk through the doors of the 2023 Arival 360 Conference. Speakers include many of the industry’s leading influencers and executives. – TradeArabia News Service