Need for speed

Lamborghini Lounge Doha opens for the FIFA World Cup Qatar 2022

Here today, gone tomorrow … Lamborghini Lounge Doha

Lamborghini  has opened a spectacular floating popup Lounge at the Pearl Doha. The invite-only Lounge is accessible from the exclusive Marina at Marsa Arabia: VIP guests and Lamborghini owners can experience the world of Lamborghini until December 18. An official opening event, with exclusive presentation of the Urus Performante, for 100 guests has been hosted by Automobili Lamborghini management, together with its Middle East & Africa dealer partners from around the region.

“Lamborghini is a global brand attracting clients from myriad cultures, and we look forward to welcoming diverse international audiences in our various Lounge locations around the world,” said Chairman and CEO, Stephan Winkelmann. “The Lamborghini Lounge concept gives us the opportunity to meet up with clients and friends of the brand: we have an established and growing dealership presence in the region, and we look forward to coming together with many owners both from the Middle East and more than 50 markets across the world as we showcase this unexpected and bold project.”

The floating Lounge covers a total of 320 square metres over two floors, with direct views out to sea and back to the Pearl Doha. Displayed on the outside deck is the new Urus Performante, the bar-raising new Lamborghini Super SUV, while exclusive Lounge events will include hosting of the first media and then customers to drive both the new Urus Performante and Urus S on roads in the city’s surroundings.

Throughout the Lounge’s unique sojourn at the Pearl Doha, guests can enjoy a 360-degree experience: Lamborghini hospitality is offered throughout the day and evening while a recreation of the original Ad Personam studio in Sant’Agata allows owners to customise their new Lamborghini in virtually limitless permutations.