WTM London Review
Rotana unveils debut in new markets
Rotana, one of the leading hotel management companies in the region with over 100 properties across the Middle East, Africa, Eastern Europe and Türkiye (MENAT), showcased its robust pipeline across the region as well as its newest brand, Edge by Rotana.Launched in May 2022, Edge by Rotana is a collection of independent properties that maintain their individuality while capitalizing on access to Rotana’s extensive network and systems. With the aim to operate around 30 Edge by Rotana properties in the region by 2027, Rotana recently announced the openings of two new Edge by Rotana-managed hotels in the United Arab Emirates (UAE)- Arabian Park and Damac Hills 2 in Dubai. The group has also signed an agreement for an Edge by Rotana hotel in Istanbul. Further cementing its prominent position in the Middle East’s hospitality market, Rotana has signed agreements for several new openings across the coming year, including the management agreement of Bloom Arjaan by Rotana located in Abu Dhabi’s Saadiyat Island in the UAE. In Oman, Rotana’s new hotel in Muscat’s Al Mouj Development is due to open in the first quarter of next year. The group has also signed for The Residences by Rotana to provide villa accommodation in the port city of Bodrum on Turkey’s southwest coast on the Aegean Sea. While in Qatar, Rotana will open two new properties: Bin Al Sheikh Residences by Rotana and Riviera Rayhaan by Rotana in Doha adding 688 keys to the existing portfolio. Underlining its strong focus on expansion in Africa, Rotana will make its foray into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran, scheduled to open in Q2 2023. Luxor Rotana launching by the end of 2023 is one of six new Rotana hotels planned to open in Egypt, with properties in the pipeline for New Cairo and the popular North Coast in 2024. Rotana has also recently signed an initial deal for a five-star resort in the West African nation of Benin. Additionally, this year Rotana announced the opening of the first five-star hotel in Dammam, Dana Rayhaan by Rotana, Slemani Rotana in Sulaymaniyah and the relaunch of Johari Rotana in Tanzania.