Germany aims to inspire regional travellers

Germany successfully launched two new GCC-targeted tourism campaigns at Arabian Travel Market

The German National Tourist Board (GNTB) is providing inspiration for GCC tourists to visit Germany this year, by relaunching their highly successful German.Local. Culture. campaign, as well as launching its ‘Embrace German Nature’ campaign in the GCC.

The campaigns form a compelling tourism proposition that appeal to GCC travellers, with harmony between generations, traditions and different cultural influences. It reflects authentic, local experiences in urban destinations while shining a light on rural areas and their sustainable tourism.

“We want to inspire GCC travellers. Germany is a diverse destination and ideal for longer holidays for the culturally minded, for families and for those who enjoy outdoor pursuits and natural beauty,” said Yamina Sofo, Director of Sales & Marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB).  

Germany is once again becoming an extremely popular destination for GCC Nationals. Pent up demand from GCC Nationals, resulted in 518,516 overnight stays in Germany during 2021, an 82.3 per cent increase over 2020. 

In December 2021 alone, despite the outbreak of the Omicron variant, Germany recorded over 54,493 overnight stays from GCC Nationals, an increase of 335 per cent, compared with the same period in 2020.

“These figures show that Germany is a preferred destination for GCC Nationals. Visitor numbers in 2021 rebounded significantly, which is even more impressive given COVID travel restrictions in Germany only eased end of June 2021. The GCC is now the highest inbound performing region within Asia, Australasia, and South Africa,” added Sofo.