Coca-Cola Arena, Dubai makes key hire ahead of busy year

Coca-Cola Arena, Dubai

ASM Global as the world’s leading venue management company and presenter of live event experiences has announced that Dan Harris will join Coca-Cola Arena, Dubai as Commercial Director. With more than 20 years of live events and entertainment industry experience, Dan brings a strong skill set to the Commercial Director position having extensive experience in several UK venues within the ASM Global group.

This appointment comes following the promotion of Mark Jan Kar who assumed his new role of General Manager of the Coca-Cola Arena in June 2021. Dubai’s home of live entertainment has seen a tremendous line up of events over the past six months, with the arena diversifying its strategy by catering to an increasing number of sporting events.

“We are seeing a gradual and successful return to normality in Dubai and MICE has played a huge role in this. The adaptability of Coca-Cola Arena has allowed for creativity of MICE events to go crazy! The height of our roof, along with production elements such as our rigging system and modular LEDs means we can really help event organisers create the wow factor,” Mark Jan Kar, General Manager, Coca-Cola Arena, tells us.

Dan joins Coca-Cola Arena, Dubai ahead of a busy calendar of events for 2022.

ASM Global APAC Chairman and Chief Executive, Harvey Lister AM, said he was excited to welcome Dan to the Arena’s award-winning team “As a proven leader within ASM Global, we are thrilled to welcome Dan to the team. Coca-Cola Arena has seen a strong recovery as it emerges from the pandemic and I am positive that Dan’s extensive background in events and venue management will greatly benefit the arena as Dubai cements itself on the global touring circuit.”

Most recently, Harris has served as General Manager for ASM Global in the UK at Bonus Arena, The Baths Hall and The Plowright Theatre. He brings with him a wealth of experience and extensive industry relationships having managed the pre-opening and launch of both the Bonus Arena (2018) and The Baths Hall (2011).

“I am looking forward to the challenge afforded to me in the Middle East, by ASM Global and Dubai Holding. It is great to see the return of live events in Dubai and I will be working closely with key stakeholders and commercial partners to continue driving the industry at Dubai’s home of live entertainment.”