Connecting again at wtm london

More than 65 countries are represented at WTM London 2021, which takes place physically this year in ExCel London from November 1 to 3, followed by the virtual event on November 8 and 9

WTM London will reveal WTM’s own annual Industry Report, as well as in-depth market research by Euromonitor, ForwardKeys and Oxford Economics

More than 65 countries will be represented by exhibitors from across the globe this month at WTM London – the leading global event for the travel industry.

Thousands of delegates will converge on ExCeL London from November 1 to 3 for the physical event, and – thanks to an innovative new hybrid format – there will be a virtual event on  November 8 and 9.

With travel restrictions around the world easing and consumer confidence growing each day, the number of confirmed exhibitors attending the live event continues to grow – reflecting the ambitious plans from trade professionals around the world to reconnect, rebuild and innovate.

Exhibitors represent a wide range of tourism companies and organisations, including tourist boards, hotel chains, cruise lines, DMCs and major attractions, and many will host partners on their stands, to support smaller enterprises.

Europe leads the way, with representatives from almost 30 countries attending as exhibitors, from major destinations such as France, Greece and Spain and smaller ones, such as Sardinia, Armenia and Gibraltar.

Another 38 countries from further afield will be represented – from major destinations such as the US and India, and smaller, niche exhibitors representing businesses and tourist organisations in the likes of the Falklands, Galapagos and Iran.

Alongside popular tourism hotspots, the USA Pavilion will welcome 15 partners, including Walt Disney Swan & Dolphin, The Louisiana Office of Tourism, Memphis Tourism and Visit Mississippi. Visit Florida, LAS Vegas and NYC & Company will also be exhibiting as well as Cruise America, one of Canada & America’s most popular RV companies.

Every continent is featured, with exhibitors from countries in Central and South America such as Peru and Guatemala; from African nations such as Tanzania and South Africa and North Africa, Egypt, from Asia, such as Thailand, Indonesia and Malaysia.

Japan and its capital are keen to capitalise on the legacy of the hugely popular Tokyo 2020 Olympic and Paralympic Games.

The Middle East and the Gulf regions are well represented with the United Arab Emirates – with Sharjah, Ras Al Khaimah, Ajman and Fujairah – plus Bahrain, Jordan, Qatar and Saudi Arabia.

Regions that rely heavily on tourism are well represented, such as the Indian Ocean – with exhibitors from Sri Lanka, Maldives – and the Caribbean.

The Caribbean Tourism Organisation’s stand will be shared by tourist boards from St Lucia, Cayman Islands, Martinique, plus suppliers such as the new cruise line Tradewind Voyages and properties such as Sunswept Resort St Lucia and Bucuti & Tara Beach Resort.

Delegates will also meet exhibitors from the tourist boards of the Bahamas, Barbados and Jamaica.

Exhibitors from India include the tourist boards of Madhya Pradesh and Karnataka and tour and hospitality firms.

The Managing Director of Madhya Pradesh Tourism Board, Sheo Shekhar Shukla, will lead a high-powered delegation at WTM London, showcasing the state’s eco-tourism, culture and regenerative tourism initiatives.

Meanwhile, Karnataka will highlight its culture, wildlife, beaches, wellness tourism, monuments and temples.

Simon Press, WTM London & Travel Forward Exhibition Director, said: “With less than a month to go until we open our doors, it’s exciting to see so many exhibitors planning to come to London from all four corners of the world to connect with buyers, suppliers and media.

“The UK government has relaxed many of its travel restrictions and scrapped its traffic light system, making it easier for delegates to come in person – and the easing of curbs around the world means there are strong indicators and high hopes for a robust recovery in 2022.

“Our research reveals there is a great deal of pent-up consumer demand for travel so exhibitors at WTM London will be able to generate valuable business and network face-to-face for the first time in two years.

“Destinations can showcase their attractions to tourism companies and media colleagues around the world as the sector comes together to rebuild and innovate.

“The time is now. There has never been a better time to reconnect.”

World-class market research firms will be at WTM London and Travel Forward to reveal their insights and forecasts about the future of travel in a post-pandemic world.

As well as WTM’s own annual Industry Report, which looks at key consumer and trade trends, there will be wide-ranging, in-depth market research presented by leading specialists such as Euromonitor, ForwardKeys and Oxford Economics.

The opening conference of WTM London will unveil the annual WTM London Industry Report 2021.

Taking place on the WTM Global Stage on November 1, the report will set the agenda for conversations and negotiations that will be taking place on the exhibition floor.

Using comprehensive surveys carried out among UK holidaymakers and trade professionals, it gauges sentiment in the market about attitudes to travel, plans for 2022, sustainability and technology.

Later the same day, ForwardKeys will present ‘New Markets, New Opportunities – The new paradigm to post-Covid travel’.

Further insights will be revealed on the second day of WTM, thanks to Oxford Economics – a leader in global forecasting and quantitative analysis.

Another traditional highlight for WTM London is the annual Euromonitor International report.

This year, it will be presented on Wednesday, November 3 on the WTM Global Stage, during a session called ‘Travel Rewired: Innovation strategies for a Resilient Recovery’.

Simon Press said: “With the substantial pent-up demand for travel in 2022, it’s crucial for delegates to gain a competitive advantage by learning about the opinions and intentions of consumers and trade professionals.

“The scale of the challenge is shown by stats from the World Travel and Tourism Council – it says the travel and tourism sector generated nearly $9.2 trillion around the world in 2019 but that fell by 49 per cent in 2020 as the pandemic struck.

“The sector’s contribution to the world economy has recovered by 31 per cent this year but that was mainly driven by domestic spending.

“Next year could see another year-on-year rise of about 32 per cent as the recovery continues – but travellers still face restrictions and uneven vaccine rollouts.

“Our own research, along with studies from Euromonitor, ForwardKeys and Oxford Economics, will help delegates formulate their strategies for that recovery and discuss the best ways to rebuild and innovate, as they reconnect with fellow professionals on the exhibition floor," he said.