The London Project plans major UAE, global expansion

Dubai Bluewaters front row multifaceted dining and lifestyle destination, The London Project has revealed its plans for expansion in the UAE and internationally, with outlets confirmed to open in Dubai Marina and London's Canary Wharf next year, followed by Miami and Barcelona in 2023.

 

Now under construction in Marina Walk, Dubai Marina, The London Project's second UAE outpost is penned to open in March 2022 and will see one jaw-dropping venue house three spectacular brand-new licensed concepts across three floors. 

 

Employing diverse disciplines from across the experiential spectrum; from theatre to cutting-edge display technology, their vision is to create venues and experiences which go beyond a bar or a restaurant and provide lasting memories of a true lifestyle destination for their audience. Seamlessly combining a curated mix of tasteful cuisine, thoughtful mixology, energy-inducing entertainment, and a bustling atmosphere, the scene will present a day-to-night experience like no other, said a statement.

 

Representing the brand's first international outpost, next The London Project will make its flagship entry to the UK and the city that inspired the concept. With its flag set to unfurl in London's upscale Canary Wharf district, The London Project will take up residency in a unique, overwater location in Water Square, Wood Wharf. 

 

In true Project form, the floating multi-level venue will see three innovative new concepts created under one roof, in addition to an in-house operational gin distillery, whiskey club, and a rooftop podcast studio as part of the brand's very own media arm, London Project Live.

 

Dedicated to the evolution of ideas, The London Project is renowned for bringing diverse perspectives and talent together for a fresh take on food and a hybrid digital/physical experience that connects and enriches the lives of the modern consumer.

 

Set to make its presence felt around the world, The London Project has also confirmed plans to open in Barcelona and Miami in 2023, as well as a second venue in London.

 

Fuelling the brand's drive for global expansion alongside his team is Stephen Valentino, co-founder, and CEO of The London Project, who commented: "As a team, we are driven to enhance the lives of our customers and the communities we support. We are focused on disrupting and redefining hospitality, and The London Project is so much more than a bar or restaurant. It's truly a project to enhance the hospitality experience and give way to creative and community development."

 

He added: "Dubai is where The London Project was born, so we are thrilled to see another location open in the city that welcomed and supported us, while London gave us the inspiration to develop the brand in the first place, so we are delighted and very proud to bring it home."

 

Bringing the founders' vision to life, expansion of The London Project will see the implementation of extraordinary new elements in the venues, such as a hybrid membership model for guests, extensive podcasting and producing platform, collaborations with Michelin-acclaimed chefs, and globally recognised artists, as well as spectacular cocktail programs with leading mixologists to coincide with the launch of the brand's gin distillery and whiskey club.

 

Since its 2019 establishment, The London Project at Bluewaters Island in Dubai has firmly cemented itself as one of the UAE's leading homegrown success stories and continues to solidify its reputation as being much more than just a restaurant, but truly a project to enhance and redefine the hospitality experience. - TradeArabia News Service