Travel, Tourism & Hospitality
Dubai launches new tourism campaign with Hollywood stars
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched its latest global campaign, featuring Hoollywood superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched the second trailer in its latest global campaign, featuring Hollywood superstars Jessica Alba and Zac Efron.
Building on the appeal of the Romantic Comedy genre, the RomCom comes just days after the campaign to drive global travel recovery was launched with a high adrenaline Spy Action genre.
Dubai Presents, filmed by Director’s Guild award-winning director Craig Gillespie, takes a different approach to global destination advertising, using a stylised and cinematic lens to create engaging content, backdropped by some of Dubai’s iconic locations, WAM reported.
The latest film features Alba and Efron as they journey through the city on two contrasting itineraries as a star-crossed couple destined to cross paths.
The trailer features attractions ranging from the architectural marvels of the Al Fahidi neighbourhoods, quirky boutiques and creekside cafes in Al Seef to the serene expanse of the desert and a traditional desert camp, expanding on the city’s appeal as a popular destination for couples with varied tastes and interests.
Complete with an orchestral film score, the RomCom uses light-hearted humour and breathtaking cinematography to showcase the city’s bespoke offerings for romantic getaways.
From a magical night under the desert sky and idyllic fine dining to stays at boutique hotels and exploring hidden gems in the city, the latest video in the campaign invites couples to explore Dubai.
Dubai Corporation for Tourism and Commerce Marketing CEO Issam Kazim said: "Dubai Presents marks a new era in destination marketing as we showcase some of the most recognisable architecture and landscapes as well as hidden gems to inspire audiences across the world and offer them a travel entertainment platform.
"For travellers, this campaign offers a sneak peek into the experiences, hospitality and infrastructure that have firmly placed Dubai amongst the world’s most visited destinations."
Building on the launch of the first two genres, Dubai Presents will see a series of new trailers being launched in sequence over the coming months, helmed by Alba and Efron in a variety of engaging plots.
The campaign will also feature a series of cinematic teasers celebrating gastronomy, active holidays, nature and outdoors and self-indulgent holidays in Dubai.
Dubai Presents will be released in 27 countries across 16 languages via cinema, print, broadcast, out of home, digital and social media channels complete with movie posters, digital trailers and more.
The campaign embraces cinematic storytelling to appeal to audiences across the globe, with each trailer designed to highlight bespoke itineraries and experiences across the city for all categories of travellers.