TIME Asma Hotel: by women, for women

Time Hotels has soft-opened its much-anticipated TIME Asma Hotel in Dubai’s Al Barsha ‘shopping’ district. The new four-star property has a management team consisting entirely of women, including the hotel manager Alexandra Kelner and 80 per cent of the hotel’s employees.

Moreover, there are floors reserved exclusively for female travellers with dedicated services, including female room service, a female-only check-in counter and guest relations. Other features include bespoke beauty products, in-room beauty treatments, as well as enhanced amenities in each room. The hotel will also offer dedicated parking spaces for women.

The hotel, which will have its grand opening in September, consists of 232 rooms over six floors with a gym, which has exclusive opening times for women, swimming pool, jacuzzi, four meeting rooms, a business centre and two restaurants, for both male and female guests. Zaytuna, serves Middle Eastern cuisine, with an open kitchen in a market-style setting and La Dolce Vita as the name would suggest is a casual, Italian-themed restaurant.

According to Catalyst, a global organisation that promotes women in the workplace, in 2019, the proportion of women in senior management roles globally grew to 29 per cent, the highest number ever recorded and 87 per cent of global mid-market companies had at least one woman in a senior management role in 2020.

“Once regional and international travel restrictions are relaxed, more women will be travelling on business than ever before. Many women may well be travelling alone and I believe it will be comforting for them to have the option of staying in a hotel where 80 per cent of the staff are women, with dedicated floors and in-room amenities,” said Alexandra Kelner, Hotel Manager, TIME Asma Hotel.

The hotel is also located just five minutes from Mall of the Emirates.

“With the summer heat approaching, TIME Asma is ideally located for a weekend of retail therapy,” said Kelner.