Countries convene ahead of European summer

Marhaba Europe returned to Dubai last month with a delegation of almost 60 exhibitors from across Austria, France, Germany, and Switzerland, ahead of what is expected to be the summer of Europe as the continent starts welcoming tourists again, likely starting in early June.

Marhaba Europe was a two-day event, which took place between May 14 to 15 at W Dubai, The Palm, hosted close to 80 travel professionals from the GCC, Israel, Jordan and Lebanon who met with European exhibitors.

Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of German National Tourist Board (GNTB), said: “As one of our top three overseas source markets, the GCC is vital for our restart activity in encouraging travel to Germany. Marhaba Europe’s return provides us with an ideal opportunity to reengage and further develop B2B partnerships between the two regions which will support our continued efforts to position Germany as a destination of choice.”

Matthias Albrecht, Director GCC of Switzerland Tourism, commented: “When speaking to our GCC guests, we really feel that they are desperate to travel again to Switzerland and Europe; therefore, Marhaba Europe is a fantastic way to reconnect tourism professionals with each other, just at the right time to accommodate the desires of our customers.”

Robert Groeblacher, Director Middle East & South East Asia of Austrian National Tourist Office, cited: “Our four countries are among the most popular premium destinations by travellers from the Middle East. We are very proud to join forces again to connect the major touristic players in our countries with the local travel trade.”

Karim Mekachera, Regional Director Middle East & Turkey of Atout France, commented: “First non-virtual event since the beginning of the pandemic, we, at Atout France, are very pleased to join our Europeans colleagues at Marhaba Europe to meet, exchange and network with the regional travel trade and start devising together the post-covid tourism new era.”