Swiss-Belhotel launches new 4-star property in Bahrain

Swiss-Belhotel International has announced the opening of its new 4-star hotel, Swiss-Belsuites Admiral Juffair, in Bahrain. 

 

The Swiss-Belsuites brand is part of the top hospitality group’s portfolio of 16 extraordinary brands and is being introduced for the first time in Bahrain, where the Swiss-Belhotel International has a strong presence operating two other hotels. 

 

The beautiful 4-star property in the lively settings of Juffair has been conceptualised to redefine the local urban hotel scene with its spirited spin on cosmopolitan living, said the statement from hospitality group. 

 

Juffair’s mix of culture and high-energy atmosphere makes it the ideal setting for the debut of Swiss-Belsuites Admiral Juffair, it added.

 

The stunning Swiss-Belsuites Admiral Juffair was inaugurated today (May 19) by Zayed Rashid Al Zayani, the Minister of Industry, Commerce and Tourism for Bahrain in the presence of Reza Bader, Chairman, HRR Properties, Hussain Bader, Chief Executive Officer of HRR Properties, Fatima Jaffar Mansoor Al Sairafi, the Deputy CEO of Bahrain Tourism and Exhibitions Authority (BTEA), Laurent A. Voivenel, Senior VP (Operations & Development) EMEA & India and Senior Vice President (Group Human Resources & Talent Development) Swiss-Belhotel International and Alban Dutemple, Cluster General Manager for multiple properties in Bahrain, Swiss-Belhotel International.

 

Commenting on the opening, Bader said: "We are glad to partner with a reputed global hospitality group like Swiss-Belhotel International."

 

"We are confident Swiss-Belsuites Admiral Juffair’s unmatched location in the heart of Juffair on the street adjoining the popular American Alley (Al Shabab Avenue) opposite the American Naval Base, its unique brand proposition and best-in-class facilities will make it a popular choice in Bahrain," he stated.

 

On the Bahrain launch, Chairman and President Gavin M. Faull said: "It is a key market for us, and we are delighted to expand our footprint in the kingdom with a strong business partner like HRR Properties. The upscale Swiss-Belsuites Admiral Juffair is a fantastic addition to the hospitality landscape in Bahrain and we believe international travellers and locals alike will be drawn to the hotel and its fresh concept built around their lifestyle."

 

"The opening is testament to the enduring confidence our partners have in our world-class brands. As the industry gears towards recovery in 2021 and beyond our continued expansion will pave the way for robust growth," he stated.

 

Voivenel said: "Travelling lifestyles are evolving and the Swiss-Belsuites Admiral Juffair blends flexibility with home comforts and style making it the ideal choice for both short and extended stays."

 

"Offering more space to work and relax with the desired amenities, it allows guests to enjoy moments they can call their own at an affordable price point and speaks to the needs of modern travellers," he  noted.

 

Swiss-Belsuites Admiral Juffair, he stated, was ideal to convene small private gatherings or business events with a meeting room boasting the latest equipment, exceptional catering, convenient location and attentive Swiss and Arabian service.