Wyndham Hotels & Resorts, the world’s largest hotel franchising company by number of properties with over 8,900 hotels across nearly 95 countries, continues to cement its presence across Europe, Middle East, Eurasia and Africa (EMEA) with a series of recent hotel launches and a strong line-up of openings for 2021.
In a year of historic challenges for the travel industry, in 2020 Wyndham achieved 38 new hotel signings in the region and a host of important openings, in addition to launching multi-faceted initiatives to support and empower hotel partners across EMEA to help rebuild demand in response to changes and on-going travel restrictions.
Some of Wyndham’s key 2020 openings included the international expansion of La Quinta by Wyndham into Turkey, the European expansion of Ramada by Wyndham in Madrid, Valencia, Leeds and Budapest and other openings in Germany. 2020 also marked a significant year for the Middle East region, with the debut of the Super 8 by Wyndham brand in the UAE and the opening of the upscale Wyndham Dubai Deira. Other openings in the region included Ramada by Wyndham Erbil Gulan Street in Iraq, Ramada Encore by Wyndham Muscat Al Ghubra in Oman, as well as Ramada by Wyndham Lahore Gulberg II in Pakistan.
In late 2020, Wyndham also opened its first hotel in Nepal under the Ramada Encore by Wyndham brand, and expanded in India with the addition of Wyndham Ahmedabad Shela. Solid growth continued in 2021, as Wyndham announced the debut of the La Quinta brand in Dubai, and saw further momentum in Turkey with the opening of Ramada by Wyndham Izmir Aliaga, while also expanding its Dolce brand with a new flagship hotel in Copenhagen.
Wyndham’s recent expansion in EMEA reinforces its commitment to its partners, guests and team members across the region and is set to continue with a strong development pipeline of over 16,000 rooms that includes more than 20 new hotels expected to open later this year.
Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said: “We are extremely proud of these achievements, initiatives and the incredible resilience shown by our hotel partners in the region. In the toughest period our industry has ever experienced, it is more important than ever to put our partners, guests and teams at the heart of everything we do. Our ability to continue to grow is a testament to the strength of the value proposition of the Wyndham brands for hotel partners as they prepare to rebuild demand, and we are looking forward to our continued and long-term success together.”
Some of the upcoming regional openings in 2021 will include:
• The opening of the first Days Inn by Wyndham in the UAE in the second half of 2021, which will bring more economy accommodation options to travellers visiting the charming Deira district in Dubai, as well as the opening of Howard Johnson Plaza by Wyndham Dubai Deira and a new Wyndham Grand hotel in Doha, Qatar.
• The Kingdom of Saudi Arabia will also see the addition of Ramada by Wyndham Riyadh King Fahd Road, further cementing Wyndham’s presence in the market.
* Find Wyndham Hotels & Resorts on stand HC0852
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.