AI data specialist bd4travel is helping easyJet holidays deliver an enhanced and personalised digital experience to their customers.

As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations.

The holiday company completed a six-week trial of bd4travel’s AI personalisation technology, seeking to enhance their website performance. The results included a 5 per cent higher click rate and uplifted booking revenue, resulting in an ROI of over 600 per cent.

This was achieved by easyJet holidays implementing personalised search result lists to instantly respond to visitors’ engagement. Using bd4travel’s technology, the easyJet holidays website is now able to present available holidays which match the customer’s profile, created in real-time from signals captured from their onsite behaviour.

The innovative approach enables easyJet holidays’ digital team to drill into all aspects of the search and booking journey to better understand its customers and provide the most relevant and engaging holiday recommendations.