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Newly rebranded OZEN Collection wins accolades
February 2021 2190

THE OZEN COLLECTION, a young and passionate award-winning Indian Ocean hospitality brand, unveiled a bold new brand identity that further complements and elevates the brand’s experience offering. It also announced that OZEN LIFE MAADHOO had bagged three Resorts & Retreats Awards from LUXlife Magazine this year.

“Creating a strong, distinctive brand identity for our flagship brand, OZEN, will greatly enhance our marketing communications and effectively showcase the exciting new design and service enhancements at the resorts," said Stephane Laguette, Chief Commercial Officer THE OZEN COLLECTION.

Through the use of an elegant typeface, accompanied by a sophisticated colour palette, the new visual identity was defined to create a brand mark that exudes an elegant looking modern brand. As part of the rebranding exercise, the brand’s architecture strategy was defined to assist with the etymology development for every property within THE OZEN COLLECTION
portfolio.

The word RESERVE, in OZEN RESERVE BOLIFUSHI, conveys exclusivity and privacy that guests enjoy at Bolifushi Island. OZEN By Atmosphere At Maadhoo is similarly renamed to OZEN LIFE MAADHOO, with LIFE signifying elegant lifestyle and lively environment at Maadhoo Island.

The OZEN RESERVE BOLIFUSHI brand identity monogram was inspired by the conch shell (‘Boli’ in the local language) that directly relates to the meaning associated with the term ‘BOLIFUSHI’, ‘island of shells’ in the local language ‘Dhivehi’.

As for the OZEN LIFE MAADHOO identity, the inspiration for the monogram came from Scaevola Taccada, (‘Magoo Maa’ in the local language) the most commonly seen flower on Maadhoo Island.

In other news, OZEN LIFE MAADHOO won three Resorts & Retreats Awards from LUXlife Magazine this year. The awards recognize the excellence of the resort in various categories: Customer Service Excellence Award – Maldives; Best Luxury All-Inclusive Resort – Maldives; and Luxury Resort of The Year – Maldives.

Luisa Lalli, General Manager at OZEN LIFE MAADHOO, says: "This is a great moment for us. We remain committed to curating inspiring experiences for our guests by seamlessly blending sophisticated elegance with a meticulously balanced space and service experience, inspired by the local cultural norms. The sincere and humble efforts of the entire OZEN family, along with our process-driven approach, ensures the highest level of service, at every OZEN resort."  




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