Destination Germany: Going strong 30 years after re-unification
Almost a year after the fall of ‘Berlin Wall’ on November 9, 1989, the German reunification on October 3, 1990, marked the launch of ‘Destination Germany’ to millions of international tourists, who are searching for new a travel destination with diverse nature and culture experiences.After the unification, considerable public and private funds were injected to the tourist infrastructure throughout Germany, in addition to the investment of the Federal Government with approximately €40 billion in roads and railway connections. Furthermore, national and international hospitality companies as well as independent entrepreneurs established a competitive hospitality and catering sector. Today, Germany has more than 50,000 accommodation facilities inclusive of camping providing more than 3.7 million guest beds throughout the country. Furthermore, the medium size travel and tourism companies in Germany contributed to the German economy with 105 billion Euros (four percent) and provided around three million jobs. In 2019, Germany was named again the second most popular travel destination for Europeans, - after Spain and ahead of Italy and France with 60.8 million trips. "Thirty years of German reunification impressively demonstrate how closely economic growth and location development contribute to tourism attractiveness," Petra Hedorfer, Chief Executive Office, German National Tourist Board (GNTB), said.
"Today, Germany has more than 50,000 accommodation facilities inclusive of camping providing more than 3.7 million guest beds throughout the country"