RAK sees strong recovery by hospitality sector

Ras Al Khaimah Tourism Development Authority (RAKTD) has announced a strong upturn in the performance of the emirate’s tourism and hospitality sector the initial phase of recovery post the Covid-19 pandemic.

 

The authority had launched a range of initiatives, aimed at its hospitality, leisure and development partners, during the peak of the Covid-19 crisis to lay strong foundations for recovery. Moreover, stringent safety measures were implemented across the emirate to safeguard guests and residents leading to internationally renowned certifications and a quick bounce-back of its tourism industry, said a Wam news agency report.

 

Ras Al Khaimah’s key performance highlights include: 

* An average ADR increase of 12.9 percent over the Eid Al Adha break, the highest average room rate, compared to the last three years under normal (non-pandemic) travel circumstances.

* Ras Al Khaimah leads in RevPAR in the UAE, despite the regional effects of the pandemic.

* The ongoing ‘Shortcation’ campaign, which was launched in early June targeting domestic travel drove bookings of almost 7,000 nights during the first eight weeks of the campaign.

* During the Eid Al Adha holiday, Ras Al Khaimah hotels and resorts welcomed more than 18,000 guests who chose the emirate as their preferred staycation destination.

* The Jais Adventure Peak which has welcomed more than 52,000 thrill-seekers to date, reopened with strict health measures and continues to receive visitors.

* Ras Al Khaimah has become the first city in the world to be certified as safe by Bureau Veritas and the first emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp. RAKTDA partners with the National Emergency Crisis and Disasters Management Authority and Ras Al Khaimah Preventive Medicine Department to provide free Covid-19 PCR testing to all hospitality staff in the emirate.All 45 hotels in Ras Al Khaimah have received the Bureau Veritas certification.

* Al Hamra International Exhibition and Conference Centre, the 50,000 sq-ft meeting facility, has become the first conference centre in the Middle East to be certified by Bureau Veritas.

* Since April 2020, the Authority has conducted a series of destination-focused webinars which showcased the emirate’s diverse offering and resulted in the training of more than 4,000 travel partners. - TradeArabia News Service