Almosafer, Saudi Arabia’s leading omnichannel travel brand, announced the launch of a holistic strategy to support the development of domestic tourism in Saudi Arabia, with dedicated packages and a 360 degrees promotional campaign aimed at boosting domestic travel bookings and encouraging Saudi nationals to explore the beauty of their own country over the coming months.
The homegrown brand and the largest leisure travel agency in the country, aims to utilise its integrated omnichannel platform and deep understanding of the local market to curate tailored domestic packages that will showcase the country’s breadth of offer. The move is designed to inspire Saudis to explore the Kingdom’s hidden gems such as the Farasan Islands off the coast of Jizan, the Fifa Mountains in Asir, or the Deesa Great Valley in Tabuk over the summer season and beyond.
Fahad Alobailan, VP of Retail at Almosafer, said: “Our Government has a clear mission to highlight and grow Saudi Arabia’s diverse domestic tourism offering. Almosafer, the largest homegrown omni-channel travel agent, sees this as a great opportunity to support tourism development efforts in the Kingdom and showcase the growing cultural, adventure and entertainment offering. The brand’s understanding of the Saudi market and local mindset, in addition to its integrated omni-channel platform puts it in a strong position to offer local travellers unrivalled travel advice across various touch points and channels including our call centres, email, WhatsApp, app & web, social and in-store that will serve our customers across 22 cities.
“The pandemic has changed the way people view travel globally and has prompted a higher demand for domestic leisure travel, especially in Saudi Arabia where domestic travel was mostly dominated by business trips. Our domestic offering has allowed us to work closely with local vendors and tour operators to create inspirational itineraries tailored for Saudis and give our industry partners a broader reach and accessibility to the local market.”
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