dcs plus, the technology company for the travel and tourism industry, announced a Value Added Reseller (Var) agreement with Element Travel Technology, the provider of cutting-edge travel technology to Travel Management Companies. As a result of this partnership, Element is now adding dcs plus TINA ERP technology to their portfolio.

TINA is a multi-market travel enterprise resource technology (ERP) that automates resource heavy processes for TMCs, streamlining critical parts of the business, including invoicing, reporting and automatic blocking when credit limit is reached. 

TINA enables users to create and manage customer profiles and supplier profiles in the travel-focused CRM. TMCs will be able to define and implement qualitative and quantitative rules to make sure that all the data input by their travel agents meets the quality standards of their corporate customers and the reports issued have a very high accuracy.

Gavin Smith, director at Element, said, “We are providing tech and services to what we see is a widely underserved TMC segment. Smaller TMCs desperately need cutting edge travel technology to remain competitive and provide their existing and potential clients with the user experience their travellers want. The pressure from the market is rising exponentially, while they are stuck with legacy tech or no tech at all. We see that their struggle is very real.”

He added: “We are seeing a lot of interest from TMCs who understand that in order to remain competitive they need to keep a closer watch on their business and their clients. Our offering of TINA for smaller agencies, will help them achieve this goal. Element works alongside our client’s business, we upskill their team on TINA, so when we leave the implementation and deployment phase, we’re making sure that there is a mechanism for delivering ongoing value – we call this a do, show and support model”

Andrei Savin, head of alliances and partnerships, dcs plus: "Gavin and his team truly impressed us from day one with their broad knowledge of the industry and travel tech, not only restricted to the UK market. We believe they are the perfect partner to support our growth across the UK and Europe. By combining their mission and our technology we can enable every small TMC to provide their business with a proven and innovative experience while helping them decrease their overheads. It’s a true win-win.”