Thursday, July 16, 2020

ITB Berlin


Millennium tops rooms supply
March 2020 483

Millennium Hotels & Resorts Middle East has been ranked first in terms of current and upcoming Middle East room supply, ahead of 16 competing brands and operators, according to a recent study by Smith Travel Research (STR).

The hospitality company has 11,186 keys in supply and 7,251 pipelined under the Millennium Hotels & Resorts brand in the region, the October 2019 STR report revealed.

To cater to every segment of the travel market, Millennium Hotels and Resorts MEA opened 11 properties under a diverse range of brands in 2019, introducing new modern and tech-enabled concepts such as Studio M, Millennium Place and Millennium Central in the region. 

With a robust expansion strategy targeting more than 15,000 new keys in the Middle East within the next three years, the region’s largest growth market, Saudi Arabia, has become a development focal point, with the group on track to operate 25 hotels in the kingdom by 2025.

The Middle East witnessed a 10 per cent increase in total international tourist arrivals in 2019 and key destinations such as Dubai, where Millennium Hotels and Resorts has a strong presence, ranked as the fourth most-visited city and fifth most popular leisure destination globally, according to the STR report and Dubai Tourism data.

Kevork Deldelian, chief executive officer, Millennium Hotels and Resorts MEA, said: “We are heading steadfast towards achieving our goals and our leadership position in the STR inventory rankings is testament to this however, our priority remains to provide our guests with a first-class experience and to create sustainable profit streams that secure long-term value for our hotel owners.”

ITB Berlin 2020 has been cancelled due to COVID-19.




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