Millennium Hotels & Resorts Middle East has been ranked first in terms of current and upcoming Middle East room supply, ahead of 16 competing brands and operators, according to a recent study by Smith Travel Research (STR).
The hospitality company has 11,186 keys in supply and 7,251 pipelined under the Millennium Hotels & Resorts brand in the region, the October 2019 STR report revealed.
To cater to every segment of the travel market, Millennium Hotels and Resorts MEA opened 11 properties under a diverse range of brands in 2019, introducing new modern and tech-enabled concepts such as Studio M, Millennium Place and Millennium Central in the region.
With a robust expansion strategy targeting more than 15,000 new keys in the Middle East within the next three years, the region’s largest growth market, Saudi Arabia, has become a development focal point, with the group on track to operate 25 hotels in the kingdom by 2025.
The Middle East witnessed a 10 per cent increase in total international tourist arrivals in 2019 and key destinations such as Dubai, where Millennium Hotels and Resorts has a strong presence, ranked as the fourth most-visited city and fifth most popular leisure destination globally, according to the STR report and Dubai Tourism data.
Kevork Deldelian, chief executive officer, Millennium Hotels and Resorts MEA, said: “We are heading steadfast towards achieving our goals and our leadership position in the STR inventory rankings is testament to this however, our priority remains to provide our guests with a first-class experience and to create sustainable profit streams that secure long-term value for our hotel owners.”
ITB Berlin 2020 has been cancelled due to COVID-19.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.