Friday, March 5, 2021

ITB Berlin

Oman makes historic participation at ITB Berlin
March 2020 2856

The Sultanate of Oman is the official partner of ITB Berlin 2020, the world's leading travel trade show, which will take place from March 4 to March 8, 2020 in Berlin. Oman is the first country from the Middle East to be named as partner for this global event. The official Oman delegation is set to be headed by Ahmed bin Nasser Al Mahrazi, Minister of Tourism, and will be accompanied by over 50 tourism related companies, including hotels and establishments, five tourism investment companies, three adventure tourism companies and the Oman Aviation Group. Participation at this year's event falls in line with the Ministry of Tourism's continuing efforts to promote the Sultanate's tourism potential, including the ability to host and organise international tourism events.

Having been selected as an official partner for ITB Berlin demonstrates the event's confidence and appreciation for the Sultanate's commitment to elevate the tourism industry, which plays a key role in promoting Oman's economic growth and diversification.

The opening ceremony of ITB Berlin, which is dubbed as one of the most important events of the show, will be held on the eve of the launch of the exhibition – across the presence of decisionmakers, German tourism officials, 180 participating countries and representatives from top global media organisations. This year's event is dedicated to ITB Berlin's official partner, the Sultanate of Oman.

The exciting five-day event will throw the spotlight on sustainable tourism in Oman, particularly its diverse portfolio of tourism offerings, cultural potential and related components.

Among the most awaited events at this year's exhibition is the official opening ceremony dedicated to the Sultanate, taking place on the eve of the exhibition's opening day (March 4, 2020) with a special ribbon cutting event to be held at the Oman Pavilion across an attendance of various participating delegations and global media.

The Royal Oman Symphony Orchestra will hold a concert in Berlin during the global event, while the Ministry of Tourism will organise two roundtable discussions and visual presentations focusing on Omani history, civilization and culture, further promoting the country's potential as a highly preferred tourism destination.

As an official partner of ITB Berlin 2020, Oman will enjoy advertising and media features and prominent spaces for display, in addition to allocating the main opening ceremony to talk about the Sultanate's cultural identity. Moreover, the agenda during the opening day of ITB Berlin will officially start at the Oman Pavilion, which will be supervised by the Ministry of Tourism.

Visitors can find out more about Oman, its people and culture and about Oman’s numerous sustainable tourism initiatives in Hall 2.2, and in Hall 4.1.

ITB Berlin 2020 has been cancelled due to COVID-19.


A SPECIAL delegation of musicians from Oman, the official partner country of ITB Berlin 2020, will visit Berlin. On March 4, the Royal Oman Symphony Orchestra will present itself to the Berlin audience at the Admiralspalast.

The Royal Oman Symphony Orchestra represents something out of the ordinary in the Arab world. It is the only Western-oriented symphony orchestra comprising musicians from its own country. Wearing their impressive national dress they perform well-known works from the West as well as fascinating pieces from Omani music culture. In this combination concerts by the Royal Oman Symphony Orchestra are a special event, and not just in their home country.

Under its chief conductor Robert Houlihan from Ireland the orchestra performs works by Gioachino Rossini, Max Bruch, Ludwig van Beethoven, Franz Lehár and traditional Omani songs, specially arranged for its concert. David Robin, a young and internationally acclaimed violinist, accompanies the orchestra as soloist.

Similar Stories

Digital Edition

©Copyright Al Hilal Group 2017. Designed and Developed by Northstar Technologies.