Data surrounding the inbound market for the UAE reveals that the current top feeding markets are the US, the UK and Germany – closely followed by India, France and Russia. Origin markets that have increased in searches are Australia at 40 per cent and Brazil at an astounding 295 per cent. The top inbound cities to the UAE are London, New York City and Manchester, followed by Frankfurt, Paris and Munich.

Top destinations for those searching travel from Saudi Arabia include India, the Philippines and the US, followed by Egypt, Turkey and the UK. Interestingly, Malaysia has recently entered the list at number 10 with searches increasing by 31 per cent year over year since 2018. Key cities that have risen in popularity for those living in the Kingdom are Delhi and Kochi; searches to both destinations have increased by 69 per cent and 39 per cent respectively year-on-year.

Antoine Medawar, senior vice-president for retail, Amadeus Middle East & Africa, said: “It’s important for travel industry players to understand the changing consumer landscape in the region to optimise their offering, profitability and customer experience. Consumer travel trends in the Middle East are constantly changing, specifically in Saudi Arabia following the recent announcement of the implementation of tourist visas. We are committed to working closely with all key industry players to adapt together to this ever-evolving market. Through digital transformation, Amadeus will continue to enable players to deliver engaging, personalised services that provide value-for-money and memorable customer experiences. In order to support these destinations’ growth, promotional activities are key and here our expertise can make a difference.”