Taj opens in JLT, Dubai

The Indian Hotels Company’s iconic brand, Taj, has expanded its footprint in the Middle East with the opening of its second hotel – Taj Jumeirah Lakes Towers, Dubai.

With unparalleled views of the Emirates Golf Club, Dubai Marina and the Arabian Gulf, the hotel’s 200 rooms and suites provide the perfect vantage point to observe the city’s glittering skyline.

Stephen Meredith, general manager, Taj Jumeirah Lakes Towers, tells TTN a bit more about the product and why it will succeed despite the saturation in the market.

“Taj Jumeirah Lakes Towers offers an array of experiences that seamlessly cater to both the business and leisure traveller. The hotel houses three distinct dining venues – the soon-to-open Paros, JLT’s first rooftop pool bar and restaurant, TJ’s, a laid-back bistro-café and Shamiana, our signature Indian restaurant. At Shamiana, guests can also enjoy Afternoon Tea with a variety of freshly brewed teas and coffees, with classic nibbles from India and the West, and some old-time Bombay favourites from our flagship hotel.

“Guests can host meetings, conferences and small wedding functions at our elegant ballroom, another first for the JLT neighbourhood. Additionally, our concierge, personalised butler service and Taj Club facilities will ensure the perfect stay for our guests.”

Taj Jumeirah Lakes Towers is the fusion of a century old legacy, seamlessly woven together by worldly contemporary sensibilities, and quintessential Indian heritage. This is harmonised through the intangible concept of ‘Tajness’ – a timeless combination of luxury, modernity and legendary attention to detail. “‘Tajness’, is a true manifestation of the rich Indian heritage of the brand and can be felt in all aspects of the hotel including décor, cuisine and especially in our service,” explains Meredith.

The ground floor lobby features a unique bronze artwork with the words, “Atithi Devo Bhava” (to treat the guest as God) engraved on the frame. This is a contemporary interpretation of the art narrative and is a proud acknowledgment of Taj’s Indian roots.

“With Dubai’s room supply projected to reach over 130,000 it is imperative for Taj Jumeirah Lakes Towers to showcase its unique offerings and heritage, to be able to stand out in a saturated market. We believe ‘Tajness’ is our defining factor; through this philosophy we set the Taj brand apart for our guests with attentive, personalised and sincere service. We are convinced that our rich heritage and legacy as well as some unique firsts in JLT, our advanced back-end technology and paperless check-in system will make us the preferred luxury hotel in JLT.”