Seera Group, the region’s leading travel services company, has been appointed as Saudi Arabia’s first Official Ticket Reseller for Expo 2020 Dubai, a global mega event that will be held from October 2020 for a six-month period. With 192 countries expected to participate, and over 25 million visits Expo 2020 Dubai promises to be the World’s Greatest Show.

Seera will promote and sell Expo 2020 Dubai tickets and travel packages across all its platforms, including Elaa, the group’s specialised travel management business, as well as directly to end consumers through Almosafer, the group’s flagship omni-channel consumer travel brand.

Abdullah Bin Nasser Aldawood, chief executive officer, Seera Group, said: “Our agreement with Expo 2020 Dubai to be the first Official Ticket Reseller for Saudi Arabia underlines our strong industry credentials. With our extensive reach and diverse travel businesses, we have proven competency to deliver exceptional value for the global event, especially in welcoming visitors from Saudi Arabia. We will focus on promoting the event to a wide Saudi audience, which will further strengthen the warm relations shared by Saudi Arabia and the UAE. We will also highlight the Saudi pavilion at Expo 2020 Dubai, which will celebrate the rich cultural legacy and transformational growth of the Kingdom led by Saudi Vision 2030.”

Expo 2020 Dubai will explore the theme, ‘Connecting Minds, Creating the Future,’ and brings together the best in innovation and inspiration from all over the world to the UAE, which is one of the most preferred outbound destinations for Saudi visitors. Saudi Arabia has recently unveiled the design of its pavilion for Expo 2020 Dubai – projected as a "window to the future" that symbolises the nation's heritage and vibrant modern economy. Visitors to Expo 2020 Dubai can explore interactive exhibitions, entertainment, engaging discussions and educational forums.

Saudi Arabia is the second-largest tourism market for Dubai and has welcomed over 924,000 visitors this year from January to July, and Expo 2020 expects to welcome a large number of visitors from the Kingdom.