To further increase tourism demand from the Middle East to Japan, the Japan National Tourism Organization (JNTO) signed a Memorandum of Cooperation with Emirates on October 30 to jointly promote Japan as a destination of choice for travellers from the Middle East seeking authentic, unique and luxurious experiences.
The multi-faceted promotional campaign will target consumers throughout the Gulf Countries by undertaking various joint online and media activities.
Key target markets include the UAE, The Kingdom of Saudi Arabia and Kuwait. Emirates will focus on increasing traffic from the region to three of its Japanese points – Tokyo Narita, Tokyo Haneda and Kansai International Airport in Osaka.
In March 2019 JNTO and the Japan Tourism Agency highlighted the Middle East as a new key market for strategic development, within which increased marketing activities will take place based on the market’s high potential for luxury-based outbound travel. Since then the Japan National Tourism Organization (JNTO) has strengthened its promotional presence within the region, which has included participation at the Arabian Travel Market 2019 in April, and its appointment of a representative office in Dubai with Aviareps in September 2019. Prior to the signing of the MOC with Emirates, joint promotional seminars were also held with leading travel agencies in the UAE on October 29 and 30, 2019.
JNTO is also planning to open a direct office in the UAE in 2020, through which promotional activities in the region will be further strengthened.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.
Bahrain: | +973 1729 3131 |
Dubai: | +971 4 3422 020 |
London: | +44 208 943 3630 |
Editorial: | [email protected] |
Advertising: | [email protected] |