Korea's South Jeolla to become Mice destination

Jeollanam-do, Korea’s South Jeolla Province

Jeollanam-do, Korea’s South Jeolla Province, announced plans to develop specialised Mice tourism industries to transform the province into a retreat-style Mice destination.

Located in the Southwest corner of the Korean peninsula, South Jeolla Province is a province rich in natural retreats, including mountains, coastal areas and islands. Not frequented often by tourists, the province boasts an off-the-beaten track charm and a slower pace from the cities, with several cities in the province recognised as slow cities. The city of Gwangju, located within the province, is home to one of Korea’s main convention centres, Kimdaejung Convention Center.   

The province is focusing on developing its regional MICE brand under the concept “Creating Business through Rest, Relaxation and Recharging of Mind”. While there is a lack of large-scale Mice infrastructure such as convention centres and conference spaces, the province plans to attract a niche market of small- and medium-sized events by utilising its local assets, including its rich natural ecology and historical and cultural resources.

As part of its efforts, Jeollanam-do selected five locations that showcase the province’s natural resources and wellness tourism contents. The selected locations are sports and leisure-based Mokpo International Football Center, healing-based Gwangyang Baegunsan Recreational Forest, Gokseong Gangbit Village & Shim Cheong Hanok Village, Boseong Jeamsan Recreational Forest, and Glory International Retreat Center.

"There are new opportunities in the Mice industry with growing interest in small- and medium-sized cities, as well as the ‘bleisure’ trend which combines business and leisure,” said Kim Myung-Sin, director of Tourism of Jeollanam-do. “We will establish Jeollanam-do as a representative Mice tourism city by nurturing our province’s unique Mice offerings."