Sabre Corporation, the leading technology provider to the global travel and tourism industry, has signed a new agreement with Saudi-based Eirad International Tours and Travels to expand the company's reach in the region and enrich its customer experience.
The agreement provides Eirad International Tours and Travels with continued access to Sabre’s portfolio of innovative technology across the region, including its industry-leading workflow Sabre Red 360 and the latest mobile, data analytics, personalisation and automation capabilities. Using this technology, the agency is able to differentiate its offering, compete more effectively and grow faster in the region.
“We need a technology partner that is aware of the market development and can lead us through the many transformations happening in the travel industry,” said Bandar Saad AlMalki - deputy general manager, Eirad International Tours and Travels. “Sabre’s leadership in latest technologies such as mobile, personalisation and data, as well as its rich global content, will play a critical role in helping us evolve to match the market requirements and improve our customers’ experiences.”
Sabre has been working with many leading travel companies in Saudi Arabia to enable them to leverage latest market trends, providing customers with technologies and solutions that enrich the traveller experience.
“Saudi Arabia is a dynamic market with a great potential that requires customised solutions to meet the unique requirements of its travellers,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East. “We are proud that Eirad International Tours and Travels recognises the value our technology brings and the dedication and knowledge of our team. We are committed to helping the company to scale and expand its business and to meet the high expectations of the tech savvy Saudi traveller.” - TradeArabia News Service
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.