Saturday, October 19, 2019

Tool & Tech


Travelport unveils a new way to shop
October 2019 1580

Travelport, a leading travel commerce platform, announced last month that it is actively working with multiple airlines and partners to offer Next Generation Storefront (NGS) capability. Industry partners working with Travelport to pioneer NGS development are WhereTo, an online booking tool, and Travel Technology & Solutions (TTS), a global leading player in the development of innovative solutions for the travel and tourism industry.

NGS is an industry initiative to enable travel agencies to display airfares just like airlines show their branded fares on their own websites. Developed by industry body ATPCO, it aims to deliver a richer and more informed shopping experience for travellers. The “storefront” allows users to compare and choose between multiple branded fare offers and across different airlines' flights – all on one screen.

As the ATPCO standards continue to evolve, the new displays will show different branded categories such as Basic Economy, Standard Economy and Economy Plus in a single display

Travelport pioneered such innovation when it launched Rich Content and Branding in 2014. More than 270 airlines now benefit from this solution which provides travel agencies the brand and ancillary data they need to help travellers make informed decisions other than just the price. Travelport is in a leading position to provide travel agencies with information on ancillary products and other available options to deliver NGS.

Complementing this, and powered by Travelport’s latest API, Trip Services, NGS will present airlines’ offerings by fare families and their ancillaries for easy comparison shopping. This will allow all Travelport’s partner travel agencies to display more flight options and information for travellers, so they can choose the offering that works best for their customers.

As the ATPCO standards continue to evolve, the new displays will show different branded categories such as Basic Economy, Standard Economy and Economy Plus in a single display alongside one another, enabling users to select their preferred branded offer for each leg of their journey. 




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