Home to breath-taking natural beauty, ancient culture, and warm, laidback hospitality, Oman is considered one of the Middle East’s most underrated treasures. With an array of tourist-friendly experiences, the country has a raw beauty and ageless charm that has long drawn those seeking low-key luxury and adventure. Cue W Muscat, which hits pause on subtle. Disrupting the local scene, the hotel has arrived with an energy Oman has never had before and did not know it wanted.
Situated along the cobalt waters of Muscat’s Shatti Al Qurum seafront with the Al Hajar mountains as a backdrop, W Muscat is creating waves with its edgy design and carefully curated list of non-stop programming. From its stylish cocktail culture and dining options that push the boundaries, to high-energy happenings like FUEL classes and Pink Fridays, guests can dive in to the luxury escape and unlock a world of fun that turns traditional Oman on its head.
A MODERN LEGEND
W has its roots in chaotic New York, the city with big dreams and limitless possibilities, and proof is in the outlandish art and Whatever/Whenever attitude. But make no mistake, W Muscat has an Omani heart. With a design that’s steeped in the country’s storytelling heritage and legendary hospitality, the hotel gives it an edgy and refreshing twist, fusing together the two unique worlds. There is always something to catch the eye and the imagination everywhere you look.
From a 10-metre tall, 9-tonne silver Frankincense Tree sculpture at the entrance, to a cascading golden chandelier representing the dips and waves of the nearby Al Hajar mountains, to the mirror bedecked pool bar conjuring up the Bimmah sinkhole, W Muscat is truly made for the Instagram generation.
Its beauty is much more than skin deep though and with 279 sleek rooms and suites from the Wonderful to the WOW guests can retreat in style, waking up to breath-taking views of the ocean or luscious gardens and the signature 1800 sq m swimming pool. There are plenty of playful happenings in the Sultanate, including the Royal Opera House Muscat just a short stroll away, where guests can experience exclusive shows, music concerts and arts. A little further afield adventure calls at the Wahiba desert, Jabrin castle and Wadi Shab.
HUNGRY FOR MORE
After all that adventure hunger is sure to kick in and luckily W Muscat is keen to satisfy your appetite. With its atypical take on the traditional grill house, CHAR offers bold global dishes, salads meant for sharing, and succulent prime steaks. Or be centre of attention in the Living Room, the signature hotspot of every W hotel, where expert mixology and culinary innovation collide. If you don’t want to stray too far from the pool, the WET Deck is your place. A glistening wonderland, it offers Latin American-inspired poolside classics and custom cocktails. W Muscat offers an array of dining and drinks options, all equally intriguing.
Work it all off by the poolside, fuel your body with the ultimate wind-down experience at the signature AWAY® Spa, or keep up the pace in a choice of fitness activities. Whether you’re in town for an escape, to steal the scene, or for high-energy adventures, W Muscat is sure to redesign the narrative.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.