Bosmal Arjaan by Rotana opens in Sarajevo

Rotana, one of the leading hotel management companies in the region with hotels across the Middle East, Africa, Eastern Europe, and Turkey, has announced the official opening of Bosmal Arjaan by Rotana, its first hotel in Bosnia and Herzegovina.

Rotana’s acting CEO, Guy Hutchinson, tells TTN, “Europe has always been a key focus in Rotana’s expansion plan ever since we first opened our iconic two hotels, Burgu Arjaan by Rotana and Tango Arjaan by Rotana in Istanbul, Turkey in 2016, and 2018 saw yet another milestone with the opening of another two hotels in Istanbul Centro Westside and Westside Arjaan by Rotana. As a company, Rotana remains fully committed to pursuing fresh openings and opportunities, and will continue to seek out partners who share our goals and aspirations.”

The new hotel in the heart of the city brings a fresh concept to the local hospitality scene and affords spectacular views from the country’s tallest residential tower.

Strategically located within Sarajevo’s Bosmal City Centre complex, the new property offers 132 fully serviced one-, two- and three-bedroom deluxe hotel apartments, a stylish restaurant, two meeting rooms, and a state-of-the-art fitness and wellness club featuring a gymnasium, a sauna, a Turkish bath, and multiple treatment rooms.

Each of the spacious accommodations includes a fully equipped kitchen, modern amenities and the latest in-room technologies, complemented by Rotana’s exceptional hospitality and service standards.

“The introduction of the franchising model is in line with Rotana’s business diversification and growth strategies”
– Guy Hutchinson

As Bosnia and Herzegovina’s first-ever branded hotel apartments, Bosmal Arjaan by Rotana introduces a new concept to the country. The hotel offers the most spacious rooms in Sarajevo and is located within the nation’s tallest residential tower. Owned by Al Thani Companies Group, it boasts a prime location close to the city centre and its largest shopping mall and is just a short drive from major attractions including the Old Town and the famous Vrelo Bosne Park at the foothills of Mount Igman. Ideally suited for both business and leisure guests, Bosmal Arjaan by Rotana is designed for modern travellers who appreciate contemporary living.

Renowned as one of the region’s fastest-growing business centres, Sarajevo is also establishing a reputation as a touristic hotspot. The city attracted more than half a million visitors during 2018, representing an 18.8 per cent increase year-on-year. Of these, almost 90 per cent stayed in hotels, with the majority travelling from GCC, Turkey, Croatia, China, Slovenia, Germany, Serbia, USA, and Italy. The city of Sarajevo is home to grand architecture and boasts a rich history, with the old town of Bascarsija dating back to the Turkish Ottoman Empire. Visitors can explore an abundance of shops, museums, and places to eat, together with the famous Sebilj fresh-water fountain.

Fortifying its presence in Europe is no doubt an important step for the UAE home grown brand but other highlights of the year include the brand’s forway into the franchising model. “The introduction of the franchising model is in line with Rotana’s business diversification and growth strategies. This started with Yas Island Rotana and Centro Yas Island on September 1 2019,” acting CEO Hutchinson informs our readers.