Bidroom.com hotel booking platform has introduced Apple Pay purchases for its customers after the service rolled out in the Netherlands in June.

From July 9, Apple users on Bidroom.com can pick one of three available plans that grant them access to discounts in over 120,000 hotels in 128 countries. This function is accessible to residents of the UAE and of 54 other regions where Apple Pay is available. Michael Ros, Bidroom’s COO, said the company, which aims to offer hotel rooms cheaper than any other OTA, moved quickly to add more convenience and payment options to its frequent traveller community.

“The moment we got the heads-up about the launch for The Netherlands, we jumped to integrate it with Bidroom,” he said. “We're always on the lookout for ways to simplify the booking process. We want it to become intuitive and frictionless for our users,” said Ros.

Bidroom’s worldwide audience has been recognized as mainly tech-savvy users between 30-40 years of age who take at least 10 short trips a year. Traveling so often, they’re keen on joining membership-based programs that allow them to save on their bookings in the long-run.

Apple Pay is faster because there is no need to type in credit card details for each transaction. There is an extra bonus of an added layer of security compared to traditional credit card purchases as Apple doesn’t keep transaction information that can be linked back to the purchaser.