Saturday, October 19, 2019

Tools & Tech


Almosafer grows in Kuwait
August 2019 784

Almosafer, the Middle East’s leading online travel brand, has significantly grown its footprint in Kuwait, since entering the market in late 2018. The brand has increased its market share and continued its success this year in terms of sales, user base and the share of returning customers. Since January 2019, Almosafer’s sales have grown by over 500 per cent as the brand is fast becoming the channel of preference for Kuwaiti travel bookings. The total number of users has increased by over 25 per cent month-on-month over the same period. Kuwaiti travellers are repeatedly taking advantage of the tailored services, dedicated offers and deals Almosafer’s app and web platform provide in Kuwait, with returning users already accounting for 30 per cent of the overall Almosafer customer base.

The travel platform has also revealed the trending destinations for Kuwaiti travellers in 2019, with month-on-month increases in flights to Cairo, Alexandria and Amman, whilst London leads the way for hotel bookings followed by Dubai. Five-star hotels were the preference of Kuwaiti travellers over upscale three and four-star properties with a four-night average length of stay indicating an increase in demand for shorter city breaks to explore or connect with friends and family.

Muzzammil Ahussain, EVP of Almosafer said: “We are seeing that the average spend per booking in Kuwait is the highest in the region as Kuwaiti travellers continue to explore new destinations around the world, and as such it’s a very important market for Almosafer.

“In fact, we are looking into expanding our retail footprint in Kuwait by 2020 with the planned introduction of an omni-channel booking experience, currently being rolled out in KSA. We entered the market just less than a year ago with a service that is tailored to the needs of the Kuwaiti market and we’re pleased to have built brand trust in such a short timeframe with an increasing number of Kuwaiti’s repeatedly using Almosafer for all their travel needs". 




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