UAE's Time Hotels has signed an agreement with Dubai-based Plan B Solutions – creator of The Elite Club, an alliance-based rewards programme –  to launch a new co-branded loyalty programme – Time Elite Club.

The new loyalty programme has two tiers, the first being a complimentary level where would-be members can enrol for free, by simply downloading the eliteclub mobile app and registering. Members can earn two points for every $1 spent in any participating Time hotel and points can be redeemed, through the eliteclub e-commerce platform against gift certificates, retail products or cash vouchers, which can be spent at any Time Hotel.

“Elite Club is all about adding value to our proposition. Although we already have a very loyal customer base, we thought this was another way of saying thank you for their continued loyalty,” said Mohamed Awadalla, CEO, Time Hotels.

The executive tier of the programme comes with an annual membership fee of Dh990 ($269.4), but opens the door to a world of advantages, including unlimited discounts of up to 50 per cent on F&B, free upgrades and up to 20 per cent discounts on rooms; Dh1,600 ($435.5) worth of complimentary voucher packages, containing free accommodation and breakfast, plus free access to 100 swimming pools and beach resorts.

“This loyalty programme also allows members to take advantage of considerable discounts and value-led offers, not only from Time Hotels but from an extensive collection of bars, restaurants and experiences, as well as another 30 branded hotel partners across the globe,” said Elie Younis, founder and CEO of Plan B Solutions and Elite club.