Almosafer, the Middle East’s leading online travel brand, has announced a transformation that only a handful of digital brands have ever attempted across the world. As one of Saudi Arabia’s most loved travel brands and the biggest online travel brand from the region, Almosafer will be embracing a new omni-channel approach, with 50 brick and mortar stores to open in the country by beginning of 2020.

Commenting on this revolutionary change, Muzzammil Ahussain, EVP of Almosafer, said: “Almosafer has immense brand recognition and loyalty in Saudi and with this transformation, we are showing our commitment to our customers.

This is not about offering face-to-face bookings, call centre bookings or digital bookings and channelling our customers to either route – this is about us offering a more adaptable and flexible booking experience across various intertwined user journeys. At a time when global travel brands are scaling back on a bricks and mortar presence, it’s incredibly exciting to me that we have this opportunity to take what we’ve created online and move the brand to have a physical presence. We don’t sell an “off the shelf” product, so this move is brave, bold and dynamic.”

“We pride ourselves on our deep understanding of our audience, having been in the market for more than seven years.

Our local knowledge gives us a big advantage as we are aware of the needs of travellers in the region, which is key to delivering a great experience for our existing customers and attracting new ones."