Almosafer, the Middle East’s leading online travel brand, has announced a transformation that only a handful of digital brands have ever attempted across the world. As one of Saudi Arabia’s most loved travel brands and the biggest online travel brand from the region, Almosafer will be embracing a new omni-channel approach, with 50 brick and mortar stores to open in the country by beginning of 2020.
Commenting on this revolutionary change, Muzzammil Ahussain, EVP of Almosafer, said: “Almosafer has immense brand recognition and loyalty in Saudi and with this transformation, we are showing our commitment to our customers.
This is not about offering face-to-face bookings, call centre bookings or digital bookings and channelling our customers to either route – this is about us offering a more adaptable and flexible booking experience across various intertwined user journeys. At a time when global travel brands are scaling back on a bricks and mortar presence, it’s incredibly exciting to me that we have this opportunity to take what we’ve created online and move the brand to have a physical presence. We don’t sell an “off the shelf” product, so this move is brave, bold and dynamic.”
“We pride ourselves on our deep understanding of our audience, having been in the market for more than seven years.
Our local knowledge gives us a big advantage as we are aware of the needs of travellers in the region, which is key to delivering a great experience for our existing customers and attracting new ones."
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.