IN his first interview as president of Nikki Beach Hotels & Resorts, Alexander Schneider confirmed that the division is on track to achieve its strategic vision, which includes doubling the hotels and resorts portfolio by 2022.
At present, Nikki Beach has 4 resorts and 13 beach clubs worldwide. Schneider and his team have started an expansion strategy that will see the distinctively curated Nikki Beach brand rise in a variety of different
Schneider says: “2019 is a great so far and very important for us as a company. We have a healthy pipeline of new projects that will be announced very soon. We are very careful with our expansion strategy as we have a clearly defined brand that is extremely niche, and this enables us to stay ahead of mainstream hospitality concepts. Due to this specificity, we are very particular with our expansion plans and know exactly in which destinations we want to grow in.”
Schneider has been working with the brand since April 2016, heading the opening of Nikki Beach Resort & Spa Dubai, one of the most versatile and disruptive resort concepts in the Middle East.
He adds: “Nikki Beach Hotels & Resorts’ success lies in the fact that its team is able to turn ideas into reality and maintain momentum.
Between our four existing hotels in Greece, Turkey, Dubai and Thailand, we were not only able to establish our lifestyle concept, but also managed to revolutionise the way we work with partners, investors and guests. It is very rare for a hospitality chain to operate for 20 years and still be family-owned, so it makes me very happy that we beat the odds and emerged at the end of 2018 with fantastic performances across all our properties, and an exciting line-up of new projects.”
Most recently, the division opened its first regional office in Barcelona. Schneider says, “Although the heart of the brand remains in Miami, it was crucial for us to be closer to our Europe-an and Mediterranean partners and investors. Additionally, we have a significant presence in Thai-land and one of our most successful properties located in Dubai, an iconic business hub. It is an indicator that we want to be close to all our global stakeholders while marking the beginning of our Asian chapter.”
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