The fifth edition of Shop Bahrain, the largest event in the Kingdom, was held between January 1 to February 2 this year.
Shop Bahrain mirrors the Kingdom’s position as an accessible family destination, renowned for its close proximity to the Gulf countries with easy access through the King Fahad Causeway and the Bahrain International Airport.
The Festival City, one of the main events held during the fifth edition of Shop Bahrain, concluded on February 2 with tremendous success, attracting 103,615 visitors since its launch on January 17.
The Festival City included a number of family-oriented activities including carnival games, an outdoor market, and live performances including daily musical bands in addition to various food vendors.
“It gives us great pleasure to witness the success of the ‘Festival City’, which has exceeded expectations. This year, we ensured to host a festival which included exciting activities suitable for the entire family. This comes in line with Bahrain Tourism and Exhibitions Authority’s long-term strategy to further develop the tourism sector, which contributes towards the Kingdom’s economy and the 2030 Economic Vision,” said the chief executive officer of BTEA, Shaikh Khaled bin Humood Al Khalifa.
This edition of the festival, organised by the Bahrain Tourism and Exhibitions Authority (BTEA), was held in cooperation with strategic partners including Tamkeen, VIVA, Gulf Air and A.A. Bin Hindi Group, in addition to Platinum Partners, Bin Hindi Informatics (Samsung) and the Lulu Group.