Together with its partners, Rotana will undertake new initiatives to promote the kingdom’s tourism and investment opportunities in key international markets, Guy Hutchinson, acting CEO of Rotana, said at the recently concluded ‘Rotana Hotels 2019 GCC Roadshow’.
“We expect to see a sharp rise in international overnight visitation in the coming years”
– Guy Hutchinson
With its strong portfolio of operating hotels, Rotana has remained at the forefront of efforts to improve local tourism and hospitality infrastructure in Bahrain. Featuring more than 680 keys and offering unparalleled guest experiences, Majestic Arjaan by Rotana, ART Rotana, and Downtown Rotana have boosted the draw of the kingdom as a go-to destination for leisure and business travellers alike. Since their inception, the hotels have consistently showcased robust trading performance.
Hutchinson said: “Bahrain has established itself as a leading tourism destination in the Middle East with its unique cultural, heritage and touristic attractions. Thanks to its reputation as a key banking and financial hub in the region, the kingdom has also been frequented by corporate travellers. Reflecting its strong business and leisure travel credentials, the country posted a six per cent growth in visitor arrivals in 2018, as compared to the previous year. We expect to see a sharp rise in international overnight visitation in the coming years on the back of new initiatives by both the public and private sectors to promote the kingdom’s tourism. Furthermore, the country’s thriving meetings, incentives, conferences and exhibitions (Mice) industry and fast-growing FinTech ecosystem will further energise the travel and tourism sector, attracting new investments and visitors.”
“With its positive outlook and growth prospects, the travel and tourism sector in Bahrain presents a brighter future for the hospitality sector. For Rotana, the Kingdom has always remained as a key growth market and we have been promoting its tourism through our global sales offices in Europe in collaboration with Bahrain Tourism and Exhibition Authority and Gulf Air. We remain committed to deepening our cooperation to pursue our shared vision of promoting the country’s tourism, business and investment opportunities to help it meet the objectives of the Economic Vision 2030,” concluded Hutchinson.
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