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Barceló to manage 5-star property on The Palm

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View from the infinity pool at DUKES Dubai, a Royal

Barceló Hotel Group has announced the first Royal Hideaway Hotel opening in the region, after the signing with owning company Seven Tides for the management contract of DUKES Dubai.

The Palm property is undergoing a rebrand to become DUKES Dubai, a Royal Hideaway hotel.

The signing was held in Dubai, United Arab Emirates on January 26, between Jaime Buxó, chief development officer at Barceló Hotel Group and Abdulla bin Sulayem, CEO of Seven Tides, and in the presence of Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the GCC.

‘Royal Hideway’ is the group’s five-star brand, which boasts an international portfolio of exquisite properties, situated at the world’s most idyllic locations, offering privacy in luxury settings. The deluxe offering from the Spanish hospitality giant has become a firm favourite amongst global travellers.

Jaime Buxó, chief development officer at Barceló Hotel Group, comments: “The hotel is a stunning addition to Barcelo’s growing luxury portfolio. Guests will experience first-class service coupled with exceptional facilities and vibrant surroundings on the iconic Palm Jumeirah, all making for a truly memorable stay. The rebranding further demonstrates our ambitious growth plans in the Middle East market.”

“We’re delighted to work with Barceló Hotel Group says Abdulla Bin Sulayem, CEO of Seven Tides. The hotel will be operated under the Group’s Royal Hideaway brand to maintain the quintessence and personality of the property, coupled with the high standards of services and hotel management know-how that Barceló Hotel Group is synonymous for.”

DUKES Dubai, a Royal Hideaway Hotel is located alongside the beautiful coast of the Arabian Sea, features exquisite design and extraordinary amenities that are unique to the property. The exceptional combination of Barceló’s world-class brand, the extensive culinary and leisure activities at the resort, will provide upscale travellers, with the opportunity to experience the best from UAE’s leading tourist destination.

Delivering an upscale blend of cosmopolitan luxury twinned with tradition, the hotel comprises 279 guestrooms plus 287 fully furnished hotel apartments. The property offers contemporary leisure, conference and entertainment facilities including a stunning private beach, indoor pool, outdoor infinity pool and state-of- the-art gym as well as six distinctive dining experiences.

* Barcelo can be found in Hall 22.a/100, 100a  

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