Jumeirah Hotels and Resorts has been named as the UAE’s heathiest hospitality brand according to the global brand health rankings released by YouGov BrandIndex.
Data revealed by YouGov’s global daily brand tracker shows the Jumeirah brand achieved the highest brand health perception scores among consumers in the Emirates, placing it ahead of competitor hospitality groups for the second year running.
BrandIndex continuously measures the public's perception of thousands of brands across multiple sectors and countries. In the Middle East region, it is the only daily online brand tracker and currently monitors hundreds of brands in the UAE, Saudi Arabia and Egypt.
The 600 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents: “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018.
BrandIndex operates both nationally and internationally allowing companies to track their brand's health in one country, across multiple countries or monitor a global picture. Every single day thousands of consumers are interviewed online, yielding over 2.5 million interviews a year around the world.
Jumeirah Group offers exceptional guest experiences in 23 hotels across the world and has seen unparalleled success since its inception in 1997. In 2018, under the leadership of new CEO, José Silva, Jumeirah entered a phase of accelerated growth - both new and existing markets have been identified for expansion across the Middle East, Europe and Asia. Silva’s vision is to take the brand global while focusing on three key pillars: Elevate the dining experience; offer service beyond expectations; and make every stay memorable in terms of product, architecture and design. - TradeArabia News Service
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