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ILTM Cannes Review

Luxury sales programme launched
January 2019 1641

Associated Luxury Hotels International (ALHI) announces the first of several key initiatives designed to enter the luxury leisure sales arena with the launch of its new Luxury Leisure Sales Program, The Associates Club, for travel agents and concierge companies.

ALHI has been an industry-leading luxury global sales organization focused on the Meeting and Incentive market (MICE) for over 30 years with more than 250 of the world’s top luxury independent hotels and small luxury brands.

The Associates Club will aim to expand and develop the network’s luxury leisure business. The programme has been designed to say ‘thank you’ to luxury travel agents by offering a variety of exciting rewards ranging from tailor made itineraries, fast track commissions to a dedicated code on GDS bookings and a series of customized benefits and authentic local experiences for their clients. It is distinct from other luxury travel agent programmes due to the focus of benefits from both the travel agent perspective and their client experience when staying in member hotels.

With the programme, ALHI is making a big push into luxury leisure travel and Josh Lesnick, President & CEO of Associated Luxury Hotels comments: “Luxury travel agents have been at the center of our core business for over 30 years. Throughout ALHI’s history, we have had the strong support of the travel agent community when serving our luxury meeting and incentive clientele and with this programme we are further reinforcing and building on our strong relationships and commitment to them. The new programme will be an invitation-only programme offered only to top luxury travel agencies throughout the world.”

In Spring of 2017, Associated Luxury Hotels acquired WorldHotels Collection, a global soft brand and distribution company with a rich 47-year history of working with upper upscale hotels and the travel agency community. The company intends to leverage key members of the WorldHotels sales team, with deep experience in the luxury travel agent market as well as hiring additional dedicated luxury sellers, in order to expand the program throughout 2019. ”   

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